Homepage tweaking and tracking

Just so you know: this page was imported from my old blog. Some pages were rather mangled in the process; my apologies if things don't quite look right.

Not much to report on the site's surface at the moment, but two little things I think need a brief mention:

  • The search in the "Best bet" links box has been moved from the bottom to reflect the fact that more people seem to feel most comfortable searching the site than clicking our "best bet" links. It's also had a bit of a refresh and I'll probably adjust the layout more in the coming weeks as we gear up for the homepage redesign proper.
  • The homepage's most important links are now being anonymously click-tracked, so it should help us to build a relatively complete picture of peoples' browsing habits as they step through the site's front door.

Why bother with all this? Well, knowing how people are using the site - clicking mainly on text or mainly on images, titles or smaller text, and so-on, helps us work out which parts of the page are catching peoples' interest most effectively. From that we can work out if there's useless fluff on the page that we can do away with (or work out why it's not meeting it's intended purpose and do something about it in a more constructive way than deletion...).

Ok, so it's "only" a students' Union website. But with over 10,000 members and around 100,000 visitors a week, it's nice to make sure the content we're providing can do it's job properly.

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